Japan Aug 28, 2026Add to bookmarks

Hobonichi (ほぼ日) unveils its 2027 planner and agenda collection. Highlights include collaborations with One Piece, the Suica Penguin, and Hello Kitty—along with a Mini Techo poised to be this year’s must-buy.
Every year, the unveiling of Hobonichi’s new collection is an event in itself for fans of Japanese stationery and those who embrace old-school planning. Hobonichi (ほぼ日, "almost daily") is a company founded by Shigesato Itoi (糸井 重里)—best known outside Japan as the creator of the MOTHER (EarthBound) video game series. Its planner, the Techo (手帳, "planner," "notebook"), has become one of Japan’s most coveted stationery items.
The 2027 collection has just been revealed, according to SoraNews24, featuring several notable collaborations.
One Piece (ワンピース): Eiichiro Oda’s (尾田 栄一郎) franchise returns to the Hobonichi collection once again. One Piece remains one of Shueisha’s most active licenses, and its inclusion in premium stationery aligns with the franchise’s appeal to an adult audience.
Suica Penguin (スイカペンギン): The mascot of JR East’s IC card system Suica—the little penguin designed by illustrator Nanako Arai (新井 ナナコ)—is part of the selection. This choice resonates strongly at the moment, as we recently reported the discontinuation of the last physical Suica Penguin cards, with final stocks already shipped. Penguin nostalgia is at an all-time high.
Hello Kitty (ハローキティ): Sanrio’s (サンリオ) iconic character needs no introduction, but its presence in a Hobonichi collection underscores the brand’s ability to transcend generations and markets.
The 2027 collection highlights a Mini Techo described by SoraNews24 as a must-have. The Mini Techo is the compact version of the classic Techo—a pocket-sized planner that retains Hobonichi’s Tomotake paper (thin, lightweight, fountain-pen-friendly) in a format that fits in a jacket pocket.
The Hobonichi Techo stands out technically for its 52 g/m² paper, specially developed for the planner. It resists ink bleeding from fine pens and markers without smudging on the reverse side. Collectors particularly appreciate the fabric or leather covers, which allow the appearance to be changed each year while maintaining the same format.
In Japan, the techo (手帳) is more than just a planner: it’s a life companion. The culture of the techo has its own magazines, online communities, and conventions. The Hobonichi Techo has been the central object of this culture since its launch in 2002.
The Hobonichi 2027 collection is available on the official Hobonichi website (japon.hobonichi.co.jp) and at Hobonichi stores in Tokyo (Shibuya). International shipping is possible via the official site or authorized resellers. Collaborative editions tend to sell out quickly—pre-orders are recommended as soon as they open.
Sales for the 2027 collection typically follow a September/October schedule for end-of-year deliveries.
Article produced by artificial intelligence, reviewed under human editorial control.