Video Games Aug 9, 2026Add to bookmarks

Strauss Zelnick, CEO of Take-Two Interactive, believes that releasing GTA 6 on physical media "no longer makes any sense." This statement highlights the shifting console market—and one that divides the community.
Strauss Zelnick, CEO of Take-Two Interactive (parent company of Rockstar Games), stated that releasing GTA 6 on physical disc made « no sense anymore ». And he stands by it: the physical edition of GTA 6 will exist, but it will only include a simple download code—no game data on the disc. The box will be there; the disc, not. For Zelnick, the physical format has become a mere collectible, like vinyl—cherished by some, non-essential for the rest of the market.
This statement accompanies a decision already made, not a prospective reflection.
Take-Two’s decision aligns with a broader trend:
The physical disc market for consoles is in structural decline. In the UK, one of the last strongholds of physical media, digital now accounts for over 60-70% of AAA game sales. In the U.S., the shift is even more pronounced.
Let’s be direct—we have an opinion on this.
Zelnick isn’t entirely wrong about the numbers. But « no sense anymore » is an overstatement of commercial reality: GTA 6 will likely sell tens of millions of copies, and even 20% physical sales still mean millions of units.
The real question behind these statements isn’t technical—it’s economic. A digital sale means:
For Take-Two, the question isn’t « does the disc still make sense for players? » but « does the disc still make sense for our margins? »
GTA V has sold over 200 million copies across all platforms. At launch in 2013, the vast majority of sales were physical. The trajectory since 2013 is a real-time demonstration of the shift to digital.
For us, as players, this raises a real question of ownership and longevity: a physical box containing only a download code promises access to a game only as long as the publisher’s servers remain online—not the possession of a permanent object. Zelnick’s comparison to vinyl backfires: vinyl can be played without an internet connection, without an account, without the record label being able to revoke it. GTA 6’s download code? Not so much. The debate extends beyond GTA 6—it’s about what it means to « buy » a game in 2026.
Article produced by artificial intelligence, reviewed under human editorial control.